A NSW Government website

Retailer – non-food and beverage

Power Up Festival – 20 to 22 September 2024

Placemaking NSW invites retailers (non-food and beverage) to submit an expression of interest (EOI) for the Power Up Festival at White Bay Power Station from 20 to 22 September 2024.

Applications close 2 June 2024, 11:59 pm.

Who should submit

  • The EOI is open to retailers who wish to be included in the festival.
  • Retailers may include art, jewellery, clothing, and crafts etc.
  • Products should be unique and showcase local artisans / makers / creators. Placemaking NSW strongly encourages applicants who reside or work in the Inner West area and White Bay Power Station local surrounds to apply.
  • This EOI does not include food and beverage retailers.
  • Power Up Festival is an inclusive event and Placemaking NSW encourages applications from a diverse range of applicants.

Assessment criteria

Applicants should have the ability to service all 3 days of the Power Up Festival, from 10am to 10pm.*

If successful, a total flat fee of $200 will apply for trade across all 3 days.

Applicants will be assessed against the following criteria:

  • Product range / offer, business bio and imagery
  • Price point
  • Projects response to the site and local relevance
  • Retail set-up / space and technical requirements.

Each criteria has a 25% weighting.

*Hours of trade are subject to change.

Before submitting your application, read the Power Up Festival EOI Information pack (PDF, 4.9 MB).

For enquiries or to discuss your EOI email [email protected]

What happens next

Applicants will be notified of the outcome in late June 2024. Successful applicants will be contacted by Placemaking NSW to discuss further detail and planning.

Programming and opening hours of Power Up Festival are at the discretion of Placemaking NSW. All successful applicants will be required to enter into a contractual agreement with Placemaking NSW.

Expression of interest


EOI opens

1 May 2024

EOI closes

2 June 2024


Late June 2024

Event dates

20 to 22 September 2024